South Florida Ford | 2015 Ad Campaign

Ad campaign for Southern Florida Ford dealerships. The direction of the series was to chromatically match three vehicles to their surroundings; red vehicles in predominantly red locations, white in white, etc. The brief proved to be quite a fun challenge, and I hope the results speak for themselves.

 
Ad campaign for Southern Florida Ford dealerships. Photography took place over two days in Miami in Septeber 2015. The direction of the series was to chromatically match three vehicles- each in three separate trims in three separate colors- to their surroundings. Red vehicles in prodominantly red locations, white in white, etc. The brief proved to be quite a fun challenge, and I hope the results speak for themselves.

Photography: Webb Bland
Client: South Florida Ford
Agency: Product 81
Production Company: Engage Collective
Art Director: Alex Fern√°ndez
Post Production: Webb Bland
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